A Study of Servicescape: The Relationships among Experiential Marketing, Store Atmosphere, Service Quality, Experiential Value, and Customer Satisfaction
碩士 === 東海大學 === 國際經營與貿易學系 === 107 === Servicescape is an arena that can be seen everywhere in daily life, and it is inseparable with consumer's consumption. In recent years, along with the change of consumption patterns, customers not only look on the goods or services, but also the physical...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2f276y |