The Mobile Advertisement Effect on Game Playing Intention: The Application of Eye Tracking
碩士 === 東海大學 === 資訊管理學系 === 106 === The main revenue of free-game comes from advertisement and In-App purchase. Sometimes players are forced to see the whole advertisement while they are playing the game. Different games will lead to different cognitive load, and players may not watch or remember any...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82httr |