Customer Reviews and Hotel Responses to Internet Reservation Behavior

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 107 === This study mainly discusses the hotel evaluation indicators provided by the online reservation website, the post-accommodation comments of customers, and the impact on the purchase decision of potential customers. In order to make reference to the decis...

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Bibliographic Details
Main Authors: YANG, SU-YUAN, 楊粟媛
Other Authors: LU, LIN-HUA
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/x4p68f