Customer Reviews and Hotel Responses to Internet Reservation Behavior
碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 107 === This study mainly discusses the hotel evaluation indicators provided by the online reservation website, the post-accommodation comments of customers, and the impact on the purchase decision of potential customers. In order to make reference to the decis...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/x4p68f |