The Study of Virtual Brand Community Characteristics, Brand Loyalty and Brand performance – The case of sports industry manufacturers
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 106 === Because of the advancement of information technology, making the Internet and living close links. Nowadays, more and more businesses and emerging entrepreneurs, in addition to the official website, more and more brands began to use social media as a new inter...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23q2jt |