The Study on Perceived Risk, Channel Service, Perceived Usefulness, Customer Satisfaction, Customer Loyalty-An Empirical Investigation of Convenience Stores of Fresh Market
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 106 === With the rapid development of internet and mobile device, the retail industry has been defied and the new issue of Online to Offline has emerged. In Taiwan, the high density of convenience stores also start to implement the shopping way of Online to Offline(O...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fggu9e |