Consumer Behavior In Fast Fashion Market– Performance Brand Adidas And Nike As An Example

碩士 === 國立臺北科技大學 === 高階管理碩士雙聯學位學程 === 106 === Since H&M and Zara started the generation of "Fast fashion" trending, it had achieved the outstanding revenue and market share as a business model through the past years. Therefore, more and more brands and retailers tends to apply the same...

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Bibliographic Details
Main Authors: Hsiu-Ling Tsai, 蔡秀伶
Other Authors: Lin Feng Yi
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/anugu4