Effects of Gamification Factors on the Intention of Using Mobile Fund Application

碩士 === 國立臺北科技大學 === 互動設計系 === 106 === With the advent of the Internet age and rapid development of mobile technology and platforms, the financial sector has moved towards the electronic and mobilization of business platforms in order to attract and retain more customers. For example, to respond to t...

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Bibliographic Details
Main Authors: Ching-Hsuan Peng, 彭靜萱
Other Authors: 李來春
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/bhuh5w