International Brand Management and Strategy: Focus on Trademark Licensing
碩士 === 國立臺北科技大學 === 智慧財產權研究所 === 106 === Brand management and strategy are very important for the enterprise. Exceptional Brand management and strategy not only can let the enterprise be strong, but also can promote brand value of the enterprise. By establishing great brand strategy, more and more c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ns6x42 |