Textual analysis of luxury brand''s advertisements - A case study on Miss Dior''s perfume
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 106 === Television advertising is still a convincing medium in modern society. Especially in recent years, many advertisements use storytelling marketing to attract consumers and audiences to resonate. This not only deepens the impression of the viewer but also brings m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9udfd3 |