The Study of How to Take User Generated Content as Firm’s Producer Generated Content—Developing the Diagnostic Metrics through Social Network Analysis
碩士 === 淡江大學 === 國際企業學系碩士班 === 106 === Product-related information generated from both marketers and consumers flow freely on the internet, it is persistent and accessible through various channels, conjunction with consumers rely highly on opinion leader and other peer consumers’ opinion and recommen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xdkv56 |