The Effects of Post Positiveness and Content Value in Social Media Platform on Users’ Engagement Behavior Intention: Facebook and Instagram as the Examples
碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === Owing to increasing variety of social platforms, social content management of cross-platform issue has become an important behavior for companies to enlarge their social network. Companies should modify contents according to different characteristic of platforms...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pw9f2b |