Applying the Kano Model and Quality Function Deployment to Evaluate the Service Quality of Instant Messaging in Online Customer Service
碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === This study focus on the Kano two-dimensional model and quality function deployment (QFD) to investigate the quality of online instant messaging in online customer service. Firstly, by using questionnaire survey to collect the information of instant messaging, an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p3a2p9 |