The Impact of Price Promotion on Purchase Intention of Internet－The Mediation Effects of Customer Satisfaction
碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === Internet usage has been increasing rapidly, and online shopping has become a major shopping mall for many companies, involving huge business opportunities and profits. The purpose of the study is to investigate the effect of price promotions on purchase intentio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zmws33 |