A Research of Factors Affecting Consumer’s Selection of Online Hotel Booking Website- A Case Study of Trivago
碩士 === 淡江大學 === 國際企業學系碩士班 === 106 === With the innovation of information technology and rapid development of E-commerce greatly changes business model of tourism industry. It is not only cost of travel expense lower than before, but also independent travel is becoming increasingly popular. Therefore...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hy2tmh |