The Relationships among Social Influence, Emotional Attachment and User''s Intention-Mobile Game as the Example

碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === The popularity of mobile devices has increased the way people communicate with each other and has led to mobile games becoming popular products. In order to more effectively promote and the mobile game products and increase revenue, except the use of influence o...

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Bibliographic Details
Main Authors: Chun Liang, 梁峻
Other Authors: Chu-Ching Wang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/k62c6v