Continuous intention towards facebook brand pages
碩士 === 淡江大學 === 會計學系碩士班 === 106 === Recently, Facebook brand page is the most popular social networking sites. Companies use Facebook brand fan pages to provide messages, pictures, and diverse hyperlinks related to the product in order to increase brand exposure. In the brand pages, consumers can i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rn4g7w |