E-commerce Study of Shopee and Lazada about Consumer Behavior

碩士 === 淡江大學 === 商管學院經營管理全英語碩士學位學程 === 106 === According to the rapidly changing of e-commerce businesses, there is high competition between Shopee and Lazada e-commerce businesses to be the leader in Southeast Asia region. The crucial factors that affect consumer behavior are price and convenience....

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Bibliographic Details
Main Authors: Ritcha Wongtanagarn, 李查德
Other Authors: Hsu-Hua, Lee
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3s4g34