E-commerce Study of Shopee and Lazada about Consumer Behavior
碩士 === 淡江大學 === 商管學院經營管理全英語碩士學位學程 === 106 === According to the rapidly changing of e-commerce businesses, there is high competition between Shopee and Lazada e-commerce businesses to be the leader in Southeast Asia region. The crucial factors that affect consumer behavior are price and convenience....
Main Authors: | Ritcha Wongtanagarn, 李查德 |
---|---|
Other Authors: | Hsu-Hua, Lee |
Format: | Others |
Language: | en_US |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/3s4g34 |
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