The Comparison between Internet Media and Traditional Media in the Intention of Purchasing: From the Perspectives of Advertising Marketing
碩士 === 淡江大學 === 資訊管理學系碩士在職專班 === 106 === Companies thus would invest in the product marketing to ignite the intentions of purchasing. Moreover, the selection of media has become critical for companies to promote their products, and the advertisement appeals are crucial elements to frame and concrete...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gntkn9 |