A Study of Mobile Game Industry’s Marketing Strategies Taking Company W as an Example
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 106 === Abstract: With the popularization of mobile application devices such as smart phones and tablet PCs and the paralysis of the Internet era, mobile games have become an important conduit for leisure and entertainment in life. When the era of smart phone begin, ph...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9kk4z8 |