Factors Affecting Customer''s Satisfaction and Behavior Intention from the Perspective of Perceived Value: A Case Study of Starbucks Coffee
博士 === 淡江大學 === 管理科學學系博士班 === 106 === Almost all of the coffee shops are only focused on the study of service quality. This research, from the perspective of perceived value, incorporates such factors as product, price, value, trust, individual and situation that affect customer value perception as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wb6u99 |