A Study of Consumers'' Adoption Decision Regarding the Experience Store of Service Innovation in O2O Model: A Study of Life8
碩士 === 淡江大學 === 資訊傳播學系碩士班 === 106 === The popularity of the internet has changed the consuming habits of modern people and promoted the rapid development of online shopping and e-commerce. However, the researches indicate that physical channels still dominate the overall sales. Therefore, many onlin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ggscs4 |