A study of the Postal Life Insurance to Consumer Purchase Motivation、Product Cognition and Purchase Intention
碩士 === 德明財經科技大學 === 行銷管理系 === 106 === The research aims to discuss customers’ influence of purchase motivation, product recognition and purchase intention in postal life insurance. To meet this goal, the research investigated the differences between different customers’ demographic variables in purc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dj4a5r |