A Research on the Factors Affecting Multi-Franchising and Intention of Contract Renewal of the Chain Convenience Store
碩士 === 德明財經科技大學 === 行銷管理系 === 106 === Along with the continuous innovation and development of chain convenience stores in the recent years, franchisees have a lot of doubts on whether the factors of the business performance at the franchise store, the relationship marketing of the franchising headqu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ytj2c5 |