HOW LUXURY BRAND PERCEPTIONS AFFECT PURCHASE INTENTION - SOCIAL-FUNCTION ATTITUDES AS MEDIATING VARIABLES
碩士 === 大同大學 === 事業經營學系(所) === 106 === Wong and Ahuvia (1998) point out that East Asia will soon become the largest luxury goods market in the world. Chinese luxury consumption has already increased to 33.7 billion dollars and jumped up to No.3 in the world in 2010 (Chen and Kim, 2012). The worldwide...
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| Format: | Others |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v9s2e5 |