The Impact Model of the Effect of Interactive Website Advertisement Design on Brand Experience
碩士 === 大同大學 === 媒體設計學系(所) === 106 === With the advent of the digital marketing era, “digital and interactive advertising used by businesses to persuade consumers” has set off a new wave. Interactive advertising emphasizes interaction and attempts to submerge consumers in the ads as well as bring con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ape59t |