Research on Personality Traits, Impulse Buying and Post-Purchase Reaction of Online Shoppers
碩士 === 台南應用科技大學 === 生活服務產業系生活應用科學碩士班 === 106 === The previous pattern of consumption is changed with technical innovations in the information. The characteristics of online shopping not only become a potential channel for providing more satisfy of consumers, and also turn thedemand confirm into the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/muc3w3 |