A Study of Relationship among Product Attribute, Perceived Value and Price Sensitivity for Handmade Soap

碩士 === 台南應用科技大學 === 生活服務產業系生活應用科學碩士班 === 106 === Abstract In recent year, since the rising awareness of environmental protection, Green products have been gradually taken seriously, handmade soap production is booming in Taiwan with making hundreds of millions for business opportunities every y...

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Bibliographic Details
Main Authors: Ya-Ching Chou, 周雅卿
Other Authors: Ying-Chao, Lin
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mrujaf