A study of badminton consumers’ purchase motivation, perceived risk, and purchase intention
碩士 === 臺北市立大學 === 體育學系體育教學碩士學位班 === 106 === The purpose of this study was to investigate the current situation and differences among purchase motivation, perceived risk, and purchase intention of badminton racket users in order to understand the relationship and path between each factor. This resear...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hmu52t |