A study of badminton consumers’ purchase motivation, perceived risk, and purchase intention
碩士 === 臺北市立大學 === 體育學系體育教學碩士學位班 === 106 === The purpose of this study was to investigate the current situation and differences among purchase motivation, perceived risk, and purchase intention of badminton racket users in order to understand the relationship and path between each factor. This resear...
Main Authors: | Chen,Jhih-Wei, 陳志瑋 |
---|---|
Other Authors: | 韓大衛 |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/hmu52t |
Similar Items
-
The Effect of Content Reduction on Consumers’ Perceived Value and Purchase Intention
by: Pin-Wei Chen, et al.
Published: (2013) -
The consumer-perceived risk associated with the intention to purchase online
by: Ward, Shannon-Jane
Published: (2008) -
The Effects of Consumers’ Perceived Risk, Purchase Motivation and Purchase Experience on Behavioral Intention- Comparison Between Virtual and Physical Channels
by: Chin-Pei Li, et al.
Published: (2014) -
The Influences of Brand Image and Brand Association on Consumer Purchase Intention:An Example of Badminton Sports Brand
by: CHEN,CHIH-KAI, et al.
Published: (2019) -
THE STUDY OF PERCEIVED RISK AND PURCHASE INTENTION OF CONSUMER FOR INVESTMENT-LINKED INSURANCE PRODUCTS
by: Chih-chieh Chou, et al.
Published: (2008)