The Impact of the World Gymnasium 's Brand Image and Members'Involvement on PurchasingIntentions
碩士 === 臺北市立大學 === 體育學系 === 106 === This study aims to the impact of brand image and member’s Involvement on members’ purchase intentions for the World Gym. A number of 430 participants filled out surveys in Hsinchu. The purposive sampling was performed. After removing 24 uncompleted questionnaires,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72588r |