Corporate Public Relations and Purchase Intension, Perceived Value as mediator
碩士 === 文藻外語大學 === 國際事業暨跨文化管理研究所 === 106 === The purpose of this study was to investigate the relationship between the public relations in five-star hotel industry and consumer’s purchase intension, and to discuss the mediating effects of consumer perceived value. This study, after conducting multipl...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uh9783 |