Exploring the Intention of Consumers to Pay for Downloading Sports App Based on Integrated Planning Behavior Theory and Technology Acceptance Model
碩士 === 文藻外語大學 === 國際事業暨跨文化管理研究所 === 106 === In recent years, the popularity of the Chinese people's sports has risen, and the population of sports and fitness has gradually grown. The use of software for assisted applications for smart phones has gradually become one of the options for athletes...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6rhfa5 |