The Study of the Relationship among Consumer Satisfaction,Loyalty and Consumer Behavior of Taiwan Sports Lottery – A Case Study of Miaoli County
碩士 === 育達科技大學 === 資訊管理所 === 106 === On May 2nd, 2008, Taiwan issued its first sports lottery. Since the second sports lottery was launched on January 1st, 2014, the average monthly sales revenue has had a gradual increase from about 1.9 billion NT dollars. Though the sales amount of sports lottery h...
Main Authors: | Chang,Tien-Lung, 張天隆 |
---|---|
Other Authors: | Lee,Ming-Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/pcuey8 |
Similar Items
-
The Study of Taiwan Sports Lottery Consumer Behavior, Consumer Motivation and Purchase Decision-making in Pingtung County
by: Chia-chun Hsu, et al.
Published: (2010) -
A study on satisfaction and loyalty of computer lottery of consumers - Taichung area
by: chang wen-chi, et al.
Published: (2013) -
A study on baseball knowledge, involvement, and consumer behavior: An investigation into consumers of Taiwan Sports Lottery in Taipei
by: HONG, Ming Yuan, et al.
Published: (2013) -
The Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers
by: Wang, Chi-Feng, et al.
Published: (2017) -
The Research on the Consumers Behavior Model of Purchasing a Sports Lottery
by: CHEN, KUEI-PENG, et al.
Published: (2019)