The Effects of the Branding to Purchasing Intentions
碩士 === 育達科技大學 === 資訊管理所 === 106 === Enterprises can create their unique brand image through complete planning, and then use this brand image to create brand equities that cannot be replaced by other brands, and finally create consumer loyalty to the brand, especially the extent to which consumers ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z3hddd |