The Influence of Hedonic Value and Utilitarian Value to Consumer Behavioral Intentions
碩士 === 育達科技大學 === 資訊管理所 === 106 === As more and more people are accustomed to shopping on the Internet, even indulging in. Because online shopping is often attracted by the intentionally created videos or pictures on the Internet, Internet topics are attractively purchased. In recent years, Internet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dxat5d |