A Study of the Relationship Between Idolatry and Consumer Behavior of Miaoli Vocational High School Students-A Case of DHVS Students

碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 106 === Abstract In the era of information explosion, teenagers tend to learn from and imitate the behavior of their idols. They purchase the idol-endorsed products to meet their mental needs and thus gradually develop their own values. The purpose of this study is...

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Bibliographic Details
Main Authors: CHIU,CHING-YAO, 邱靜瑤
Other Authors: CHIU,WEN-HSU
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/98r9ru