Segmentation for the Ｍarkets of Ｓmartphone users’ Ｒepurchase Ｉntention
碩士 === 育達科技大學 === 行銷與流通管理所 === 106 === To investigate the relationships between consumer innovativeness, perceived innovation attributes and repurchases intention of smartphone users, as well as the moderating roles of gender, generation and brand on this relationship, a total of 357 respondents we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9aftuj |