Explore the Impact of Pop-up Advertisements towards the Purchase Intention of Mobile Online Consumers
碩士 === 國立雲林科技大學 === 工業工程與管理系 === 106 === This study uses the Technology Acceptance Model (TAM) proposed by Davis & Bagozzi & Warshaw as the infrastructure to explore the influence actors of pop-up advertisements on the purchasing intentions of mobile online consumers. The mobile online consu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e3c64f |