Explore the Impact of Pop-up Advertisements towards the Purchase Intention of Mobile Online Consumers
碩士 === 國立雲林科技大學 === 工業工程與管理系 === 106 === This study uses the Technology Acceptance Model (TAM) proposed by Davis & Bagozzi & Warshaw as the infrastructure to explore the influence actors of pop-up advertisements on the purchasing intentions of mobile online consumers. The mobile online consu...
Main Authors: | GAO, DE-YA, 高得雅 |
---|---|
Other Authors: | CHENG, BOR-WEN |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/e3c64f |
Similar Items
-
Exploring the Effects of Online Advertising on the Purchase Intention of Mobile Devices
by: Hsu, Kuen Feng, et al.
Published: (2012) -
Mobile Advertising Influence Factor toward Consumer Purchase Intention
by: Zeng, Wei-Zhe, et al.
Published: (2015) -
Consumer Response Intention and Purchase Intention to Mobile Advertisements: The Impact of Advertisement Channel and Design element on Perceives Perceptions
by: Ya-Wen Lin, et al.
Published: (2011) -
Explore New Social Media User Attitude and Acceptability toward Pop-up Advertisement
by: KAO,CHIA-CHUN, et al.
Published: (2017) -
Exploring user perception of pop-up advertisement
by: Pei-Yu Hsu, et al.
Published: (2014)