A Research of Business Model of Government Institution’s Mega Event:A Case of the 2017 Taiwan Lantern Festival
碩士 === 國立雲林科技大學 === 企業管理系 === 106 === Since 2002, international mega events held in major cities in Taiwan, cities and the country are able to benefit from the numerous opportunities that are provided from holding mega events. One of the greatest advantage from these events is the ability to promote...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dwqs2r |