The Impact of Message Framing and Appeals on Advertising Effect
碩士 === 國立雲林科技大學 === 企業管理系 === 106 === Recently the universities in Taiwan are facing the pressure of lacking students. For attracting more students, they expanding their enrollment scope and enrolling students in the international market and also making efforts toward the orientation of on-the-job t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/729tg9 |