The Branding Strategy of Vietnam Commercial Banks
碩士 === 國立雲林科技大學 === 企業管理系 === 106 === This thesis focuses on strategy for developing brand name in Vietnam commercial banks. The thesis involves five main contents, namely: (1) Concepts of brand, brand building, (2) Conceptual framework of strategy for developing brand name in commercial banks, (3)...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mu3x9t |