Investigation on False Inference of Limited Promotion: The Effect of Conspicuous Consumption and Endorsers’ Physical Attractiveness
碩士 === 國立雲林科技大學 === 企業管理系 === 106 === This study involved two factorial experiments. Experiment 1 explored the effect of limited promotion types (nonlimited promotion/ supply-based limited promotion/demand-based limited promotion) on false inference. Experiment 2 explored the effect of conspicuous c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u428eh |