An Analysis of Platform Strategy Implementation by Main Live Platforms-Case Studies of YouTube and Twitch

碩士 === 國立雲林科技大學 === 企業管理系 === 106 === This research focuses on analyzing platformcompetitions betweenfirst movers and entrants in the live broadcast industry and has clarified suitable entry strategies. Itemployeda case study method to analyzing and comparing differences between strategy implementat...

Full description

Bibliographic Details
Main Authors: CHANG,KAI-MING, 張凱茗
Other Authors: TSAI, CHUNG-LIN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/227y58