Misleading Green Advertising- Endorser, Environmental Knowledge and Concern as Moderators.
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === Green advertising has been researched and strengthened by scholars recently. However, the evidence that many green ads are often misleading or doubtful to consumers. As a result, consumer attitudes toward green advertising are reduced. The purpose of this paper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/948zb2 |