Misleading Green Advertising- Endorser, Environmental Knowledge and Concern as Moderators.
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === Green advertising has been researched and strengthened by scholars recently. However, the evidence that many green ads are often misleading or doubtful to consumers. As a result, consumer attitudes toward green advertising are reduced. The purpose of this paper...
Main Authors: | NGUYEN QUANG NAM, 阮廣南 |
---|---|
Other Authors: | CHEN, CHENG-HSUI |
Format: | Others |
Language: | en_US |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/948zb2 |
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