Electronic Word-of-Mouth, Experiential Marketing, Brand Image, Brand Loyalty, and Purchase Intention: A Study of Innisfree
碩士 === 國立雲林科技大學 === 應用外語系 === 106 === Owing to the impact of Korean drama and K-POP, Korean cosmetics in Taiwan are increasingly popular, also widely accepted by Taiwan consumers. With the increase in female consuming ability, the demand for cosmetics also increased, but how to attract consumers to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p4495p |