Product Development & Launch Process:A Case Study of Company X

碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 106 === This is a product-oriented thesis which focused on developing a new product development and launch process for Company X. They are a new start-up firm that intends to introduce their nail printer to the United States and Chinese consumer markets. The overa...

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Bibliographic Details
Main Authors: Patrick Pavlik, 派大剋
Other Authors: Hilary Cheng
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7q5468