The Influence of Experiential Marketing in Physical and Virtual Channel on Purchase Intention - A Study of Apparel Purchase
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 106 === As the progress of technology, consumers gradually shift from physical stores to online shop for apparel purchase. Both physical channel and virtual channel has irreplaceable advantages. Therefore, the view of integration of physical and virtual channels w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rxfxwb |